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- 14 September 2006 -
Market Research Round-Up:
Cautious Optimism in Chips & End-use Markets
The past week has been unusually
alive with reports on market progress and forecasts. Overall,
the industry looks to be in good shape. However, in keeping
with some warnings from recent financial results announcements,
there are grounds for caution in some quarters. For instance
iSuppli reaffirms some observers' notion that GaN will likely
not be able to achieve price parity with the ubiquitous LDMOS
in base stations. Barring some kind of transformation in the
technology and manufacturability this is probably going to
be the case. But then again the III-nitrides were once deemed
too challenging for blue LEDs and lasers. The impetus is different
of course base station components will never reach the multi-billion
dollar mark the latter have already become.
RF Industry Outlook
Brightens, Says Strategy Analytics
Demand for RF components in the first quarter of 2006 remained
strong, supported by strength in the cell phone market, according
to Strategy Analytics. Fifty-three percent of the top RF component
suppliers covered reported significant profits, and the number
of suppliers reporting net losses remained relatively low,
by recent historical standards.
As a sign of optimism in the industry, funding in RF start-ups
approximately doubled from the previous quarter to $250 million,
led by VC interest in basebands for multi-mode 3G and WiMAX,"
said Chris Taylor, Director of the RF & Wireless Component
service.
"Volumes remained at historical highs for the leading
power amplifier (PA) suppliers, most of whom made cautious
plans to expand capacity," said Asif Anwar, Director
of GaAs and compound semiconductor market research and advisory
for Strategy Analytics.
www.strategyanalytics.net
GaN Device Pricing Will
Never Approach LDMOS
Today, gallium nitride is entering the mainstream of process
technologies for RF power semiconductor devices. Apart from
some military applications and microwave communications, most
of the interest in GaN is centered on mobile wireless infrastructure
and WiMAX. But according to ABI Research, the economics of
this price-sensitive sector may mean that it is the wrong
playing field for GaN.
"Aside from the newness of the technology, device cost
is a huge negative for GaN when compared with Si LDMOS in
conventional amplifier circuits," said Lance Wilson,
a research director at ABI Research. "As time goes on,
incremental improvement in GaN pricing will help mitigate
this problem. However, ABI Research believes that GaN device
pricing on a one-to-one basis will never approach Si LDMOS
for mobile infrastructure. It is simply a more expensive process
technology."
Some developments may reduce the price gap, and performance
must also be factored into the equation. But even if superior
performance is achieved, says Wilson, it will probably be
only incremental. The conclusion? "In mobile wireless
infrastructure, the two technologies are more or less equal
in price and performance. GaN will capture some portion of
the RF power amplifier business for mobile wireless infrastructure
over the next few years, but certainly not all of it.,"
said Wilson.
ABI Research believes that there will be too many GaN participants
for this market segment, and at least half will drop out willingly
or be forced to do so. Is GaN's future cloudy, then? Not at
all. At frequencies above 4 GHz, beyond the performance range
of Si LDMOS, GaN may dominate practically all of the high-power
markets. Eudyna Devices and Toshiba have wisely targeted the
microwave (greater than 4 GHz) markets for much of their participation
with GaN, and they will reap considerable benefits from doing
so.
The 6-page ABI Research brief, "Gallium Nitride RF Power
Devices: Is the Market Consolidating Before it Takes Off?"
(RB-RFPD-101; 3Q 2006), is part of the RF Power Devices Research
Service.
www.abiresearch.com
The Cellular Modem Market
is Finally Taking Off
The cellular modem market has taken many years to develop,
but by the end of this year it will reach a notable milestone,
with annual shipments to exceed 5 m units, reports In-Stat.
This market got a boost from embedded cellular modems in laptop
computers, a class of modem only introduced toward the end
of last year, the high-tech market research firm says. Embedded
cellular modems should account for more than 10% of total
modem shipments in 2006.
"With the growth of cellular modems, also comes growth
in revenues from the sale of cellular modem cards, as well
as growth in revenue spent on wireless data services for these
modems," says Allen Nogee, In-Stat analyst. "In-Stat
estimates that revenues from the sale of cellular modem cards
and embedded cellular modems in laptops will reach approximately
$1 billion in 2008."
www.in-stat.com
Nokia and Motorola Boost
Chip Spending in 2005 and 2006
Leading mobile phone makers Nokia and Motorola Inc. will increase
their semiconductor spending by the highest percentage among
the world's top ten OEM chip buyers in 2005 and 2006, according
to market forecasts by iSuppli Corp.
Top-ranked mobile-phone brand Nokia of Finland will boost
its chip spending by 15.1 percent in 2006 as an encore to
its 12.7 percent increase in 2005, according to data from
iSuppli’s OEM Semiconductor Spend Analysis service.
Number-two mobile-phone OEM Motorola of the United States
is projected to increase its semiconductor purchasing by 14.5
percent in 2006, following a 20.7 percent rise in 2005.
Both companies will handily exceed the global average increase
in chip spending of 7 percent in 2005 and 7.7 percent in 2006.
They also will surpass the average rate of growth of semiconductor
spending among wireless communications OEMs of 7.3 percent
in 2005 and 6.3 percent in 2006.
"The rapid increases in chip purchasing by Nokia and
Motorola reflect the success the two companies have achieved
in the global mobile-phone market," said Min-Sun Moon,
OEM spend analyst for iSuppli.
Nokia in 2005 gained 3.5 percentage points to attain a unit
market share of 32.6 percent for mobile phones, according
to iSuppli. Motorola in 2005 attained an 18 percent unit market
share, up 3.3 percentage points from 2004.
Motorola continued to gain mobile-phone market share throughout
the first half of 2006, while Nokia resumed its advance in
the second quarter, after a slight dip during the first three
months of the year.
The two mobile-phone giants also have achieved revenue growth
that has greatly exceeded the industry average.
Motorola's electronic equipment revenue rose to $32.6 billion
in 2005, up 23.9 percent from $26.3 billion in 2004. Nokia's
electronic gear revenue increased $38.1 billion in 2005, up
nearly 18 percent from $32.3 billion in 2004. In contrast,
average electronic equipment revenue for all OEMs tracked
by iSuppli rose by just 8.3 percent between 2004 and 2005.
Looking beyond the top 10 chip purchasers, China’s Lenovo
posted the largest increase in semiconductor spending, at
265 percent. Lenovo’s chip spending was boosted by the
acquisition of IBM’s PC Group. This acquisition also
caused IBM’s chip purchasing to decrease by nearly 33
percent in 2005.
Apple Computer Inc. of the United States posted the second
highest OEM spending increase in 2005, at 140 percent, largely
due to its strong iPod business.
www.isuppli.com
Music, Browsing and Video
to Drive Mobile Entertainment Market
Music, browsing, and video services will be the key drivers
behind the growth of the Western European mobile entertainment
market, according to Analysys. The analysts expect music in
particular to experience tremendous growth, with revenues
rising by more than 75% per year to reach EUR3.4 billion by
2011.
The report also cautions that while revenues for mobile broadcast
TV services will be considerable in the longer term, operators
will struggle to recoup their initial infrastructure and spectrum
costs.
"Until TV reception chips are embedded in the majority
of handsets, there will be virtually no revenue from casual
viewers. At the outset, content will only be accessible to
that small core of users who are prepared to purchase specialised
devices and pay a significant premium for them."
Total mobile content revenue is forecast to grow at a compound
annual growth rate of 29.2%, from EUR4.9 billion in 2005 to
EUR23.4 billion in 2011.
research.analysys.com/
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