- 25 February 2005 -

Wireline telecom doesn't get message across

Key findings from the 2005 Wireline Telecom Equipment Market Perception Study from Heavy Reading are:

• Cisco is still the clear mindshare leader in the wireline telecom equipment market.

• Juniper is Cisco's closest competitor for customer mindshare.

• China's Huawei Technologies has surpassed several incumbent vendors in perceived market leadership.

• It is becoming even more difficult for startups to get noticed by prospective buyers.
• Even among incumbents, name recognition is far from universal.
Only five incumbent vendors with products in four or more equipment categories - Cisco, Juniper, Lucent, Nortel, and Alcatel - had average brand recognition scores of over 50% across all product categories. Only Cisco, Juniper, and Alcatel received name recognition scores of over 80% in any one product category.

Web:(http://www.heavyreading.com)